startups

TreeToTextile's CTO Olli Ylä-Jarkko looks towards the camera.

Building technology in southern Sweden 

Olli Ylä-Jarkko is the CTO of TreeToTextile, a Swedish company that develops eco-friendly textile fibers. Founded in 2014, the startup is owned by H&M and Ikea, among others. StoraEnso joined in 2019,

Metsä Group invested in a Swedish cellulose startup 

FineCell is Metsä Group's second investment in a Swedish startup. The company will use the approximately one million euro seed funding to strengthen its materials application expertise, collaborate with potential customers and potentially build a pilot plant.