EU

Katriina Valkeapää looks at the camera

Sustainable is not greenwashing

The EU is seeking a fact-based communication and marketing approach through directives. The Green Claims Directive, for example, represents a new approach – however, its negotiations are currently on hold and there is no certainty about its future. Next

Metsä Group's EU Public Relations Director Tytti Peltonen looks towards the camera.

The bioeconomy is on the rise 

The trend has clearly changed. The bioeconomy as a provider of concrete solutions has begun to be discussed more in the EU than before. The wood-based bioeconomy should play a significant role when the new Commission draws up

Kaisu Karvala, Director of EU Affairs at the Finnish Forest Industries Federation, looks towards the camera.

Sustainable on the road

“Strategies have been made for the bioeconomy in the past, but traditionally the bioeconomy has played a secondary role in EU projects or has only been examined from the perspective of sink and energy policy. In the future, a forest-based bioeconomy

Petri Sarvamaa looks towards the camera.

Let's free the forest industry to innovate

Petri Sarvamaa of the National Coalition Party, who has been a member of the European Parliament for the past 12 years, will not run again in the European elections, as he will become a member of the European Court of Auditors in June. It is appropriate that the parliamentary term has already ended.

Marco Eikelenboom, CEO of Sarri Europe, looks towards the camera.

The forest industry needs a permit to operate

Sappi Europe CEO Marco Eikelenboom has begun his two-year term as Chairman of the European pulp and paper industry association Cepi. The chairmanship comes at a critical time: the European elections are coming up and a new European

A sense of realism in the packaging directive

The Finnish Forest Industries Federation is pleased with the outcome of the European Parliament vote on the promotion of the Packaging and Packaging Waste Regulation. – It is particularly important that the proposed reuse targets and packaging type bans included flexibilities and

Kaisu Karvala, Director of EU Affairs at the Finnish Forest Industries Federation, looks towards the camera.

As a sound amplifier in Brussels 

“Forest policy is clearly seen as part of climate and environmental policy. Forest strategy, biodiversity, forest regulation and taxonomy. The EU is constantly coming up with regulations that define the forest industry. We need to put bio-based, not fossil, fuels on the agenda.”