Influential person

Jarno Nymark looks towards the camera.

Towards a more sustainable future

The Finnish and European forest industry is living through a time when investments in new technologies and product innovations are particularly considered. The uncertainty in the global market has increased caution, and the scalability and commercialization of development projects

Sharon McGuinness looks towards the camera.

Restrictions encourage innovation  

Irishwoman Sharon McGuinness has been the Director-General of the European Chemicals Agency since December 2022, so her five-year term is approaching the halfway point – although it is possible to serve two terms in the position. Background

Juha-Matti Saksa looks towards the camera.

Collaboration makes things better

"It has such a damn meaning. Starting back in 1969, when our first professors came mainly from industry. It has a flavor that is still felt and for which we should be grateful,"

Petri Sarvamaa looks towards the camera.

Let's free the forest industry to innovate

Petri Sarvamaa of the National Coalition Party, who has been a member of the European Parliament for the past 12 years, will not run again in the European elections, as he will become a member of the European Court of Auditors in June. It is appropriate that the parliamentary term has already ended.

Marco Eikelenboom, CEO of Sarri Europe, looks towards the camera.

The forest industry needs a permit to operate

Sappi Europe CEO Marco Eikelenboom has begun his two-year term as Chairman of the European pulp and paper industry association Cepi. The chairmanship comes at a critical time: the European elections are coming up and a new European

Packaging designer Outi Oravainen looks towards the camera.

Packaging design thought leader 

Packaging designer Outi Oravainen has been a sole proprietor for over ten years. A few years ago, she was almost completely out of touch with social media. During the coronavirus pandemic, she stopped working, and she decided to

Jaakko Hirvola, CEO of the Federation of Finnish Technology Industries, looks towards the camera.

Crisis resilience is here to stay

Jaakko Hirvola, CEO of the Finnish Technology Industries Federation, is confident, even though demand from the technology industry is weakening and the number of new orders has decreased. “I have a feeling that companies will cope. Order backlogs

Kaisu Karvala, Director of EU Affairs at the Finnish Forest Industries Federation, looks towards the camera.

As a sound amplifier in Brussels 

“Forest policy is clearly seen as part of climate and environmental policy. Forest strategy, biodiversity, forest regulation and taxonomy. The EU is constantly coming up with regulations that define the forest industry. We need to put bio-based, not fossil, fuels on the agenda.”

Precise choices

Protecting biodiversity and the need for carbon sinks can be reconciled with the needs of the forest industry, says Stora Enso CEO Annica Bresky. A compromise is possible if things are done right. –