Many directions

Marjo Santanen looks towards the camera, wearing a safety helmet and safety vest.

Factory manager from Pietarsaari

“The hobby of flea markets and recycling clothes that I started as a teenager has certainly been a factor in my career choice,” says Marjo Santanen, Billerud AB’s new Pietarsaari factory manager. Santanen started as factory manager in 2025.

Emilia Moisio looks towards the camera.

Pulp expertise and a mentoring spirit 

Emilia Moisio has been the leader of Ahlstrom's Value Engineering team and purchasing director since autumn 2022. Moisio, who previously sold pulp, also moved to the other side of the table as a technical buyer.

Emilia Moisio looks towards the camera.

Pulp expertise and a mentoring spirit 

Emilia Moisio has been the leader of Ahlstrom's Value Engineering team and purchasing director since autumn 2022. Moisio, who previously sold pulp, also moved to the other side of the table as a technical buyer.

Juuli Räsänen looks towards the camera.

From business lawyer to business manager

“We call these secondment contracts. I had been in the legal world for a while and wanted to see more. UPM was eventually chosen as the company. I thought I would stay until the end of the contract year and then return to the law firm.”

Julia Vuorinen balances on the rails of the Jokeri cable car in Otaniemi, Espoo.

From business developer to bioscientist

Julia Vuorinen is a change of field. Before her current job at VTT, she worked as a business development manager in the “textile and nonwoven materials” research team working on biomaterials. The business scientist’s work included project-based operational activities in particular.

Sirpa Välimaa, Head of Sulzer's Pulp, Paper and Board business, looks towards the camera.

“A chip from the Sulzer pump factory in Kotka!”  

Sirpa Välimaa got into Tampere as a “flower shop assistant” to study for her Master of Science (Di) degree. “That’s what we were called there. In the late 1990s, the then university of technology was looking for social, outgoing students who could talk and know how to do things like this.

UPM's CTO Petri Hakanen looks towards the camera.

Always facing something new  

Petri Hakanen, who started as UPM's Chief Technology Officer in August 2023, will lead the company's research and development, new business development and investment management, among other things, by taking care of the company's strategic

Paptic Oy's Chief Technology Officer Heidi Saxell looks towards the camera.

A ubiquitous technology planer 

Heidi Saxell, who started as CTO (Chief Technology Officer) of Paptic Oy in spring 2022, is interested in the holistic nature of work, which is often prevalent in growth companies. Creators can expect a unique kind of freedom, but

Michael Hummel, Professor, Director of the Aalto University Bioinnovation Center, looks towards the camera.

A lot of work and a little luck  

Austrian chemist Michael Hummel had just completed his PhD at the University of Innsbruck in his hometown when Professor Herbert Sixta assembled a research team associated with the Future Biorefinery project to develop what would later become known as Ioncell.

Helicopter perspective recommender

An energy expert, UPM Energy Director and Energy Services Team Leader, he is passionate about challenging things. The first of these was getting to study physics, which seemed interesting and really challenging. On top of that, he also